Not every trend is something that you ought to follow. It's crucial to understand how to classify your choices if you want to implement a successful content marketing plan.
Knowing what you need to spend your funds on is vital because trends are not sustainable.
With this article, we will be giving insights into what trends you need to follow and what you need to ignore. So, let’s jump straight into it:
Avoid these length-related content marketing trends:
The promotion of lengthy material with between 3,000 and 6,000 words was discussed in 2021, whereas 2022 called for a shorter type of content. The audience's expectation of consistency from you and how you use your resources are both impacted by this variation in content curation.
You'll focus on condensing and updating the substance of your older articles to reflect current trends. You will also suffer a substantial resource loss as a result of this.
What you can do instead is this:
Establish the content's optimum length based on your brand.
Numerous elements may play a role in this:
Check the duration of the content that your competitors are posting.
Check the topic's requirements.
Run your SEO research to know what is best working for you
According to these, prepare engaging content.
Type of content:
It is good to experiment with your content, but preparing content knowing that your audience will not like it is of no use. If you are an education institute and creating 30 seconds reels for the resources because it’s in trend, maybe now you see the point. Ask your content writing agency to do research for you to determine the best content practices. This is what you can do instead:
Do your research on what your audience is engaging with
Check your history, what content has worked for you
See what your competitors are giving you
Trends in social responsibility:
Avoid trying to follow trends in social responsibility that you do not truly believe in. These tendencies have the potential to mislead and hurt people's feelings. You can harm people’s sentiments and they are known as:
Rainbow washing: disrespectful remarks against the LGBTQ+ community
Pinkwashing: An insult to women or women's empowerment
Greenwashing: environmentally objectionable material
Brown washing: unfair treatment or derogatory remarks about people's skin tones
How can you help? Being genuine with our audience is the easiest way to prevent such circumstances. Show content that you believe will resonate with your brand's audience. Do not share the content merely to gain cookie points and spread it around the community. Many companies changed their profile pictures to "black lives matter" recently, but only a few worked on or took some measures to make any difference. Make certain that you are supporting any cause because you do not want to simply project a positive image in front of your audience.
SEO changes:
This might be the biggest mistake that you can make!
2020 suggested doubling down SEO
2021 demanded more investment in SEO
And 2022 is drifting brands from SEO.
Changing your SEO settings in light of the trends going on will harm your business. SEO is always based on thorough research and the guidance of experts. Changing it with the times will land you in the pond of failures! You can get the help of your SEO agency to understand your SEO requirements and how you are going to build an effective strategy. Try these EO practices instead:
Work on your title and headers
Make excellent body copy
Keep in mind your meta descriptions
High-quality images
Brand-driven URL
So, analyse and work for your brand. Do not join the herd of on-trend hopefuls. Everyone is doing it; let me do it.
Build your strategies.
Happy marketing!
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